Growing a business is hard, and making it profitable could take years and many sacrifices. Making it a success involves a blend of day-and-night work, creating investor attraction, a lot of networking and a pinch of good luck, but there is one thing you have to consider and focus on before all of that — and these are your clients.
Institute for Corporate Productivity conducted a study that showed company’s culture, strategy and employees’ focus on clients is the key for success. Despite that, 40% of business leaders still admit that their companies do not know the needs of their clients. Having just a great idea for your business will not lead you anywhere if you do not listen to those who are using it. This is how Crassula completely transformed their product in 2016: at first it was a pure payments platform, but listening to clients’ requests helped to identify the demand for White Label services in eCommerce and online banking, which they switched their business model to. The new service attracted more partners and investors, that helped to reach profitability within 2 years since the company’s establishment.
Daria Dubinina, Crassula’s CEO, advises:
“Direct your energy on your business and needs of your clients, fulfil their needs. It will make your business grow, will make the company more interesting for investors and will lead to financial results.”
To achieve a customer-focused business model, that kind of attitude has to come from within. Firstly, it should come from the top of organisation. Research showed that the company is more likely to succeed when the customer-focused strategies are supported and executed from leadership positions. In order to make these strategies work, they have to be developed based on thorough research and clear identification of goals for client satisfaction. The strategy itself is a great base for arranging internal operations with client needs.
Another practice used by successful companies to achieve client satisfaction and ease the organisation’s path to a customer-focused service is making it a joint effort with workers that already have their minds set to it. Whether it is through the hiring process when you focus on finding that kind of mentality or with the help of company’s leaders, the outlook creates brand value.
Learn more about what makes up a successful teamwork here: Crassula — Software Ecosystem Built By Teamwork
Crassula is a FinTech software platform providing solutions for businesses to create financial products. Crassula products are:
eCommerce — software for creating online payments system that allows to offer global payment gateway for merchants.
Banking — software for creating online banking or e-wallet for users, businesses and ecommerce clients that allows to create accounts, issue cards, make SEPA and WIRE transfers.
Cryptocurrency Exchange — software for building currency exchange products: crypto currency purchase with payment card, cryptocurrency sale with payouts to the card, language localisation.
Operations — product that helps clients with backoffice, gathering dedicated teams that help to deal with account management, bookkeeping, customer care, technical support, etc.
RegTech — AML/KYC solution that with unique scoring algorythm helps companies to efficiently manage risks and comply with EU regulations in the process of onboarding new users and merchants.
