While many international brands have started preparing for GDPR last year, there is still time for other organisations to learn more about new policies and how they will affect company’s performance in the future. Only 42% of organisations have planned on how to prepare for a new GDPR. If your brand is one of remaining 58%, here is what you need to know about a new European privacy law:
With a new General Data Protection Regulation being put into effect, every EU citizen will have the right to
- Be informed about, access and erase the data that organisation maintains about them;
- Correct the inaccurate information given about their persona;
- Restrict or object their personal data and further collection of it;
- Make automated decisions;
- Obtain and reuse their personal data when they find it necessary;
Overall, GDPR is all about ‘Data Minimization’, which means that the brand is now eligible to only use the minimum amount of data needed for an efficient performance of its services, and expanded individual rights to dissolve the information about them from the shared space.
From fintech brands like Crassula to worldwide successful LiveChat and Hubspot, organisations are preparing to meet new data protection laws. These are the 3 key points every successful brand is following to ensure their client’s information is secured at a high level:
- Existing Data Analysis — it is important to understand what kind of data your organisation already has a use of. How will that data be erased or modified if a client requests for it? Having a notion of how, why and for how long the organisation is using the data, how it was collected, helps to compare your current data protection actions to new regulations, and therefore determine the changes that have to be made.
- Reviewing Product’s Design — when the existing data has been analysed and fixations made, it is time to optimize organisation’s product offers to new laws. Ensure that personal data used for your product development has a minimum impact on your consumers. According to the new GDPR, a subject of data provided has an equivalent right “for monitoring and ensuring compliance with the rules for the protection of personal data”.
- Assigning a Data Protection Officer — to ensure every aspect of new EU regulations is being followed, DPO works as a point of contact between the company and regulating authorities. If your company monitors or processes data on a large scale, Data Protection Officer may be a great solution to avoid a discrepancy with GDPR.
To successfully carry out a transition of your company’s policies to fit new EU’s Data Protection regulations, put all of the information gained through the preparation process into a Data Security Audit and present it to your team. Informed and aware employees will help you create a safe experience for your clients.
What Crassula is doing about the GDPR?
- Crassula is known for taking care of security. Secure processing of data always is a priority matter for the brand.
- We are getting support in preparation for new GDPR from highly-experienced lawyers and IT Security professionals.
- Crassula is working closely with partners and clients to ensure everyone is aware and ready for changes.
Keep an eye on Crassula’s social media for updates.
Read the full GDPR text here: https://gdpr-info.eu/
