We always talk about the business sector being highly correlated with the environment it operates in. Which demographic, environmental, psychographic changes play a role? We already talked about the changing consumer approach, and how omnichannel business can tackle that. Today, we will tell more about changes in the environment that affect every business, starting from small to large corporations.
1.Individualization
Every user of your services (consumer) is an individual with specific needs and desires and wants to be treated as such. Consumers become less sensitive to mass communication, they are now looking for solutions tailored to their needs. Moreover, they are willing to contribute to the creation of such solutions. The good news is, they are also willing to pay more just to feel that the product has been created especially for them. This trend results in more companies offering customization of their products, approach/communication with the customer, and service.
2.Digital superconsumer
Consumers now are well-informed experts, thanks to the Internet. The new generation that is growing now mostly communicates through social media, collects information and buys products over the Internet. You can’t compare the future consumer to what you have now, as these two generations were raised pre- and post- Internet. However, you would be smart to still address both. It leads to organizations becoming more adaptable and sending a message of convenience and seamless experience.
3.Lack of time
An active consumer now does not have spare time to look thoroughly for products or solutions they need. With that, they set priorities, and they want to find a solution as fast as possible. This means if you’re not there when they need you: say goodbye to your potential customers. This trend requires a lot of companies to work 24/7, and pay special attention to the right marketing tools that will push the company forward when a consumer is looking for service that it offers.
4.Transparency
People are increasingly aware of what they are buying, consuming, and using. They want to ensure that the company they interact with is honest and transparent about its processes. The increasing trend of sustainability and social justice plays a crucial role in forming an organization’s supply chain dynamics.
